Christmas in Canmore Campaign

What is Christmas in Canmore?

The Christmas in Canmore Campaign is a celebration of local shopping and businesses in Canmore, targeted at local residents to buy local mid-week and our visitors to choose Canmore as their destination on weekends. Canmore has the reputation as an award-winning dining destination, world-class event location, and hub for culture and creativity. Canmore has become a shopping destination known for its authentic local purveyors and independent business owners. Canmore is the place to recharge, reconnect and become inspired by all the community has to offer, this holiday season.

The Buy local Poster is a fill-in-the-blank poster for businesses. Each business will write their business name in the star (at the top of the Christmas Tree) and all the local business names that are associated with their business in the Christmas tree ornaments. This is a way of showing customers and community members, they are not only supporting one business but many other local Bow Valley businesses, as well.

Along with the Chirstmas in Canmore campaign is a Christmas in Canmore Photo Contest. Shoppers/locals/visitors must take a photo of themselves enjoying Downtown Canmore, whether it be Christmas shopping, grabbing a coffee from a local cafe, having lunch with friends, etc. They will then post to Facebook, Instagram or Twitter with the #christmasincanmore and set their location to Downtown Canmore on Facebook, Instagram or Twitter. Winners are chosen once a week, for 3 weeks of the Christmas Campaign. This is a great way for people to get involved and share their love for Canmore.

Carmella Consulting partners up with the BRZ and TCK to emphasize Christmas in Canmore. Through group collaboration, and brainstorming the disguised buy local campaign was created! Carmella managed the campaign, by printing and distributing posters and rack cards, advertising on social media, creating blog posts and coordinating the #christmasincanmore photo contest. It was a great campaign, that brought local businesses together, encouraged locals and tourists alike to shop in Canmore, and most of all, spread some Christmas cheer!