Carmella Marketing is an award-winning, nationally certified woman-led marketing agency with a high-energy culture of creativity. Our strategies are results-driven; our approach to digital marketing is always evolving with the market and consistently provides our clients with the best results and an impressive ROI. Dreams don’t come true without hard work and determination, so let’s get to work! 


Stephanie O’Brien


Entrepreneurial at heart, Stephanie always looks for opportunities to collaborate and elevate the status quo. A former National Coach of the Year, she endeavours to listen, understand, and help her clients excel in their own wheelhouses by helping them to produce their own branded storytelling.  She tackles content marketing and everything in the digital space, with a focus on social media marketing.


Mad Skills

Social Media Strategies


Business Development


Event Management


Web Design


Search Engine Optimization


Meet the Team


Marketing Manager 

Jackie is an adventurous small-town girl from Granton, Ontario. Another Ontarian convinced that the mountain life is the one for her, Jackie now calls Canmore home where she lives with her partner and their two fur-babies. Jackie initially began her post secondary education in Psychology; but quickly realized her passion for photography and visual arts would be put to better use in Marketing.  Jackie loves taking advantage of nature’s playground and enjoys mountain biking, hiking, trail running, and competing in free-ride snowboarding. 












Graphic Designer

Hayley is an adventurous spirit! After graduating from Ryerson’s School of Interior Design, she took off to see the world! What was going to be a year in Europe, quickly snowballed into four years around the world! Continuing on her adventures, Hayley decided to move to the Bow Valley. With her love for skiing and snowboarding, the valley took hold and she decided to stay! Hayley brings her artistic values and adventures spirit to the social media world and is always excited for that the future holds.












Chief Operating Officer

Alison grew up in a small town in Ontario and attended the University of Ottawa. She has lived in the Bow Valley for 8 years. Her love for travel and adventure took her around the world before she settled in beautiful Canmore. Alison is happiest when she’s outdoors exploring the mountains, hiking or doing yoga!













Content and Business Development Manager

Never one to back down from a challenge, Cassie is no stranger to fast-paced changes and inspiring success. With a degree in Journalism, a diverse CV, and a background in high-performance, Olympic-level sport, the skill set she brings to the Carmella Crew is multifaceted. Although she asserts her undying love for her Prairie roots, the Rocky Mountains captured a special place in her heart. Cassie is stoked to build connections, foster relationships, and elevate our mountain town clients and communities to new heights.







Social Media Manager/ Summer Student

Mackenzie was born in Calgary, Alberta, but has proudly called Canmore home for the past eight years. Mackenzie moved to Canmore to get closer to the mountains because of her involvement in Alpine Skiing. After fourteen years of racing with the Banff Alpine Racers, Mackenzie decided it was time to pursue her passion for photography. She is currently attending the University of British Columbia, Okanagan Campus, majoring in Visual Arts. Mackenzie indulges in many of the wonders of living in Canmore, especially rock climbing, hiking, and skiing!







Admin and Jr. Design

Please welcome Jenn to our team!






The Carmella Story

Carmella’s origin story didn’t begin with Carmella or with a vision of a business or a greater mission to change social media marketing as it’s known today. 

Carmella Marketing began as a ‘nameless company’, 1354823 Alberta LTD…

The name was founded with the birth of Stephanie’s two daughters, Carmen and Bella. In the first year Carmella had four clients, and Stephanie built the business model with Bella (her second daughter) in her lap at the same time as her laptop. It dawned on Stephanie that the name for the budding business should be something memorable. Something which holds a lot of meaning. Thus the name Carmella.

Stephanie’s good friend, Lynne Risk owner of Risk Creative said: “I have an idea for the Carmella logo”, and so the Carmella Marketing logo was born. The logo uses lots of colours to help us stand out, to signify our diversity and many accolades, and it also features mountains because we are in the heart of the Canadian Rockies; but only two mountains for two sisters; Carmen and Bella.

Our new animated logo shows the mountains growing from the earth. That signifies that our company has grown and is becoming the future version of itself. It’s still outdoorsy and so are our clients. Our website was built in 2016 by Lynne Risk and still stands strong today… with a few tweaks!

Though Carmella Marketing had humble beginnings with just two, the crew has quickly grown into a team of eight…

Stephanie’s focus is creating a culture of people who enjoy each others’ company, who have the flexibility to excel and determine their own schedules, and who do excellent work while continuing to learn and grow. We work hard at Carmella. Winning is one of our USP’s and we do it every day for our clients. Day in and day out, we innovate, we create, and we look for ways to disrupt the old way of doing things in favour of success. 

Social media and digital marketing are ever-evolving, and in an agency eat agency world, Carmella must continually evolve and grow to accommodate the changes in the digital landscape. A rising tide floats all boats. Carmella is an award-winning, full-service marketing agency and we got here one step, one caring person, and one helpful hand at a time. “I give all the credit to my staff, to those who believed in me, and to those of you who gave Carmella a chance,” says Stephanie. 

The future of Carmella Marketing is a sustainable, innovative, forward-thinking agency of keeners who want to push boundaries and win awards for our clients. Doesn’t that sound like a team you want on your side?

We think so. 


It was really fun getting to know the team during the project. They were all helpful in answering my questions and made me feel at ease. The design ended up being twice as good as I could've envisioned!

Jeff Gemmell

Stephanie is amazing to work with. She puts 110% into everything she does and her energy, dedication, and passion elevate the people around her.

Lynne Risk

I'm wondering why I never contacted these guys sooner! Seriously, they all have commendable talent in their respective fields and knocked my concept out of the ballpark. Thanks for an amazing experience!

Mark Levin