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Carmella Marketing is an award-winning, nationally certified woman-led marketing agency with a high-energy culture of creativity. Carmella is committed to creating a diverse and inclusive environment, and is proud to be an equal opportunity employer.

Our strategies are results-driven; our approach to digital marketing is always evolving with the market and consistently provides our clients with the best results and an impressive ROI. Dreams don’t come true without hard work and determination, so let’s get to work! 



Entrepreneurial at heart, Stephanie always looks for opportunities to collaborate and elevate the status quo. A former National Coach of the Year, she endeavours to listen, understand, and help her clients excel in their own wheelhouses by helping them to produce their own branded storytelling.  She tackles content marketing and everything in the digital space, with a focus on social media marketing.

Carmella Marketing Points of Culture





General Manager

Alison, also known as “Alie” is the Carmella Crew’s fearless leader. Alie grew up in a small town in Ontario and attended the University of Ottawa. She has lived in the Bow Valley for 8 years. Her love for travel and adventure took her around the world before she settled in beautiful Canmore. Alie is happiest when she’s outdoors exploring the mountains, hiking or doing yoga! Alie lives in Canmore with her partner and their two fur babies, Zulu and Rizza.

Jackie LaRouche Carmella Marketing


Marketing Manager

Jackie is an adventurous small-town girl from Granton, Ontario. Another Ontarian convinced that the mountain life is the one for her, Jackie now calls Canmore home where she lives with her partner and their two fur-babies. Jackie initially began her post secondary education in Psychology; but quickly realized her passion for photography and visual arts would be put to better use in Marketing.  Jackie loves taking advantage of nature’s playground and enjoys mountain biking, hiking, trail running, and competing in free-ride snowboarding. 


Creative Lead Designer

Hayley is an adventurous spirit! After graduating from Ryerson’s School of Interior Design, she took off to see the world! What was going to be a year in Europe, quickly snowballed into four years around the world! Continuing on her adventures, Hayley decided to move to the Bow Valley. With her love for skiing and snowboarding, the valley took hold and she decided to stay! Hayley brings her artistic values and adventures spirit to the social media world and is always excited for that the future holds.


Social Media Strategist

Kiara grew up in a small town in Ontario, where cows and tractors roamed the fields. Loving the small-town life, she attended college not too far from home at Conestoga College for Marketing and Business Administration in 2018. During her time at school, she started a marketing business to assist small businesses in her community struggling due to COVID-19. She thought she would remain in that small town forever, but there was a calling she had to follow: moving across the country with her partner, away from all that she knew, to a little town in the mountains called Canmore, located in Alberta. As a result, she packed her bags, drove across the country, and now calls Bow Valley home. Now, when she is not busy at work, she spends her time exploring the Canadian Rockies. 

Angela Cheung



Angela, known to many as just “Ang”, was born and raised in Calgary, AB – a rarity these days! Calgary is where she still calls home, where she graduated from the University of Calgary, and where she raises her daughter but secretly hopes to one day live near the ocean. Some would describe her as a coffee addict and potato chip connoisseur but she’s better known for being a huge animal lover and advocator, a photographer, and an insane organizer. Her favorite past times include travelling to new places, going out to trendy restaurants, watching true crime, decorating the house, and obsessing over golden retrievers.

Alanna Day


Social Media Coordinator

Alanna is always looking for her next adventure. Born and raised in Toronto, her curiosity and love for travel found her gaining international experience in Switzerland, London and New York before landing in Canmore. Combining her love for writing with her creative flair, Alanna studied English and History in university and went on to study Graphic Design to learn a new skill set during COVID. When Alanna is away from her desk, you can find her hitting the slopes in winter, the links in the summer or curled up by the fire with a cookbook.

Calder Pennie Content Marketing


Content Marketing

Calder has been skiing nearly as long as he has been able to walk. His love of skiing brought him to the Canadian Rockies for the first time in 2006 where he instantly fell in love with the rugged terrain and laid-back lifestyle. After receiving a degree in Film Studies from Carleton University he headed west, bouncing around the Bow Valley before settling in Canmore. His passion for language and literature is matched only by his never-ending fascination with the natural world.  When he is not writing or filming he can be found on the side of a mountain hurtling through the trees in search of fresh powder and untouched terrain.

Tahli Nguyen


Junior Designer

Hi there! I’m Tahli, a Graphic Designer based in Canada. I enjoy creating designs that communicate brands’ messages in innovative and effective ways.


Carmella’s origin story didn’t begin with Carmella or with a vision of a business or a greater mission to change social media marketing as it’s known today. 

Carmella Marketing began as a ‘nameless company’, 1354823 Alberta LTD…

The name was founded with the birth of Stephanie’s two daughters, Carmen and Bella. In the first year Carmella had four clients, and Stephanie built the business model with Bella (her second daughter) in her lap at the same time as her laptop. It dawned on Stephanie that the name for the budding business should be something memorable. Something which holds a lot of meaning. Thus the name Carmella.

Stephanie’s good friend, Lynne Risk owner of Risk Creative said: “I have an idea for the Carmella logo”, and so the Carmella Marketing logo was born. The logo uses lots of colours to help us stand out, to signify our diversity and many accolades, and it also features mountains because we are in the heart of the Canadian Rockies; but only two mountains for two sisters; Carmen and Bella.

Our new animated logo shows the mountains growing from the earth. That signifies that our company has grown and is becoming the future version of itself. It’s still outdoorsy and so are our clients. Our website was built in 2016 by Lynne Risk and still stands strong today… with a few tweaks!

Though Carmella Marketing had humble beginnings with just two, the crew has quickly grown into a team of eight…

Stephanie’s focus is creating a culture of people who enjoy each others’ company, who have the flexibility to excel and determine their own schedules, and who do excellent work while continuing to learn and grow. We work hard at Carmella. Winning is one of our USP’s and we do it every day for our clients. Day in and day out, we innovate, we create, and we look for ways to disrupt the old way of doing things in favour of success. 

Social media and digital marketing are ever-evolving, and in an agency eat agency world, Carmella must continually evolve and grow to accommodate the changes in the digital landscape. A rising tide floats all boats. Carmella is an award-winning, full-service marketing agency and we got here one step, one caring person, and one helpful hand at a time. “I give all the credit to my staff, to those who believed in me, and to those of you who gave Carmella a chance,” says Stephanie. 

The future of Carmella Marketing is a sustainable, innovative, forward-thinking agency of keeners who want to push boundaries and win awards for our clients. Doesn’t that sound like a team you want on your side?

We think so. 

I'm wondering why I never contacted these guys sooner! Seriously, they all have commendable talent in their respective fields and knocked my concept out of the ballpark. Thanks for the amazing experience!!

Mark Levin