Dedicated. Creative Thinkers. Professionals. Keeners.

We get to know your business from the first handshake through to every comment, like, share and retweet. As entrepreneurs ourselves, we know how to meet clients’ needs in the digital space. Let us tell your story through social media.


Giving our clients the time to do the things they love while we do the things we love: create award-winning content for social media. 

The Carmella Team

Stephanie O’Brien: President & Founder, Business Developer
Hayley Moore: Social Media Manager
Jackie LaRouche: Social Media Manager, Copywriter and Content Creator 
Lyuba Kirkova: Graphic Designer, Creative Guru

We have partnered with Kayak Online Marketing to offer a wider scope of services. Kayak is a leading Canadian provider of optimized lead capture websites and content marketing strategies.

We also play well with others and work with other agencies to deliver you the best results including: Switchback Creative, Risk Creative, & VM Creative Content.

Mad Skills

Social Media Strategies


Business Development


Event Management




Sports and Athletics Events


Stephanie O’Brien

Entrepreneurial at heart, Stephanie always looks for opportunities to collaborate and elevate the status quo. A former National Coach of the Year, she endeavours to listen, understand, and help her clients excel in their own wheelhouses by helping them to produce their own branded storytelling.  She tackles content marketing and everything in the digital space, with a focus on social media marketing.

Alison McPhail

Alison McPhail

Creative Coordinator

Alison grew up in a small town in Ontario and attended the University of Ottawa. She has lived in the Bow Valley for 8 years. Her love for travel and adventure took her around the world before she settled in beautiful Canmore. Alison is happiest when she’s outdoors exploring the mountains, hiking or doing yoga!


Jackie LaRouche

Copywriter and Social Media Manager 

Jackie is an adventurous small-town girl from Granton, Ontario. Jackie initially began her post secondary education in Psychology; but quickly realized her passion for photography and visual arts would be put to better use in Marketing. After graduation, she decided Ontario wasn’t for her anymore and moved to the Bow Valley. Convinced that the mountain life is the one for her, Jackie now calls Canmore home, where she lives with her partner and their two fur-babies. Jackie loves taking advantage of nature’s playground and enjoys mountain biking, hiking, trail running, and competing in free-ride snowboarding. 


Hayley Moore

Social Media Manager

Hayley is an adventurous spirit! After graduating from Ryerson’s School of Interior Design, she took off to see the world! What was going to be a year in Europe, quickly snowballed into four years around the world! Continuing on her adventures, Hayley decided to move to the Bow Valley. With her love for skiing and snowboarding, the valley took hold and she decided to stay! Hayley brings her artistic values and adventures spirit to the social media world and is always excited for that the future holds.

Jonathan Sturgeon

Media Buyer

Originally from Montreal, Jonathan now resides in beautiful Alberta, where dreams come true. He loves talking business, travelling and investing. He lives on the internet, has no friends or family, so his only goal and focus in life is to make sure your ads are delivering results. #carmellacrew

Julie-Anne Frayn

Content Creator
Julie-Anne has a background in the biological sciences and has been communicating science and non-science related topics to a variety of audiences for over 10 years. She also has experience using digital and non-digital platforms that include blogs, websites, PowerPoint presentations, newsletters, newspaper articles and social media. When she’s not at her computer working, she’s being a Mom, taking the dog for walks, and enjoying the fresh mountain air.

Lily Frebourg

Social Media Manager
Lily is a Ukrainian born British citizen with a Master’s degree in Finance and a real passion for social media. With a strong background in customer service and communications, Lily found her calling in social media in 2013 and hasn’t looked back ever since. Being new to Canada, Lily loves to explore all that Alberta has to offer no matter the weather. In 2018 Lily joined the Creator Community at Travel Alberta and she is very excited to have more opportunities to practice her videography skills. Her dream is to see the Northern Lights.

Kaitlyn Hoover


Kaitlyn is a born and raised Alberta girl. She has been in the Bow Valley for three years now after graduating in Photographic Technology from Northern Alberta Institute of Technology. This led her on a path to becoming a destination wedding & elopement portrait photographer. Her passion lies within nature where she loves to hike, adventure and explore the Rockies and occasionally internationally. She recently took on a part time position as ski/snowboard instructor and currently resides in Kananaskis, where she tends to plant her feet for a while with her kitten Mathiya and handsome man Cam. She is eager to continue her growth and learning during her new internship with the CarmellaCrew. On her off time she practices yoga, meditation, journalling and music that keeps a balanced zen/peaceful mentality to her daily outlook on life.


Sydney Crowe

Admin Assistant

Sydney is a born and raised Albertan. She and her husband have lived in Canmore for over 12 years and love raising their 2 beautiful girls here. She loves travelling and sometimes misses living in Grand Cayman when our temperatures become too cold to bear. When she is not at Carmella, she is busy introducing her kids to various activities that our wonderful community has to offer with her favourite being family ski day on Sunday’s!

It was really fun getting to know the team during the project. They were all helpful in answering my questions and made me feel at ease. The design ended up being twice as good as I could've envisioned!

Jeff Gemmell

Stephanie is amazing to work with. She puts 110% into everything she does and her energy, dedication, and passion elevate the people around her.

Lynne Risk

I'm wondering why I never contacted these guys sooner! Seriously, they all have commendable talent in their respective fields and knocked my concept out of the ballpark. Thanks for an amazing experience!

Mark Levin