Carmella Consulting is a full-service creative digital marketing agency based in the cozy mountain town of Canmore, Alberta. With close to a decade of experience and continuous growth, we pride ourselves on delivering meaningful brand experiences to our customers. At Carmella, we offer unparalleled marketing strategy that’s built on powerful insights, creative design without limitations, digital marketing solutions that boost user experience, social marketing that not only tells the story but connects with the audience in a meaningful and personal way, and digital marketing campaigns that help our customers win awards.


Stephanie O’Brien


Entrepreneurial at heart, Stephanie always looks for opportunities to collaborate and elevate the status quo. A former National Coach of the Year, she endeavours to listen, understand, and help her clients excel in their own wheelhouses by helping them to produce their own branded storytelling.  She tackles content marketing and everything in the digital space, with a focus on social media marketing.

Mad Skills

Social Media Strategies


Business Development


Event Management


Web Design


Search Engine Optimization


Jackie LaRouche

Copywriter and Social Media Manager 

Jackie is an adventurous small-town girl from Granton, Ontario. Another Ontarian convinced that the mountain life is the one for her, Jackie now calls Canmore home where she lives with her partner and their two fur-babies. Jackie initially began her post secondary education in Psychology; but quickly realized her passion for photography and visual arts would be put to better use in Marketing.  Jackie loves taking advantage of nature’s playground and enjoys mountain biking, hiking, trail running, and competing in free-ride snowboarding. 

Hayley Moore

Social Media Manager

Hayley is an adventurous spirit! After graduating from Ryerson’s School of Interior Design, she took off to see the world! What was going to be a year in Europe, quickly snowballed into four years around the world! Continuing on her adventures, Hayley decided to move to the Bow Valley. With her love for skiing and snowboarding, the valley took hold and she decided to stay! Hayley brings her artistic values and adventures spirit to the social media world and is always excited for that the future holds.

Alison McPhail

Creative Coordinator

Alison grew up in a small town in Ontario and attended the University of Ottawa. She has lived in the Bow Valley for 8 years. Her love for travel and adventure took her around the world before she settled in beautiful Canmore. Alison is happiest when she’s outdoors exploring the mountains, hiking or doing yoga!

Lily Frebourg

Social Media Manager

Lily is a Ukrainian born British citizen with a Master’s degree in Finance and a real passion for social media. With a strong background in customer service and communications, she found her calling in social media in 2013 and hasn’t looked back ever since. Being new to Canada, Lily loves to explore all that Alberta has to offer no matter the weather. In 2018 Lily joined the Creator Community at Travel Alberta and she is very excited to have more opportunities to practice her videography skills. Her dream is to see the Northern Lights.

Sydney Crowe


Sydney is an AB girl born and raised. The mountains have always played an important role in her life after being put on skis as soon as she could walk. Before moving to Canmore she lived in Grand Cayman and did some travelling with her now husband. Sydney has a diverse background in sales and design and loves being able to put those abilities to use again after being at home and caring for her 2 daughters. 

The Carmella Story

Carmella’s origin story didn’t begin with Carmella or with a vision of a business or a greater mission to change social media marketing as it’s known today. 

Carmella began as a ‘nameless company’, 1354823 Alberta LTD…

The name was founded with the birth of Stephanie’s two daughters, Carmen and Bella. In the first year Carmella had four clients, and Stephanie built the business model with Bella (her second daughter) in her lap at the same time as her laptop. It dawned on Stephanie that the name for the budding business should be something memorable. Something which holds a lot of meaning. Thus the name Carmella.

Stephanie’s good friend, Lynne Risk owner of Risk Creative said: “I have an idea for the Carmella logo”, and so the Carmella logo was born. The logo uses lots of colours to help us stand out, to signify our diversity and many accolades, and it also features mountains because we are in the heart of the Canadian Rockies; but only two mountains for two sisters; Carmen and Bella.

Our new animated logo shows the mountains growing from the earth. That signifies that our company has grown and is becoming the future version of itself. It’s still outdoorsy and so are our clients. Our website was built in 2016 by Lynne Risk and still stands strong today… with a few tweaks!

Though Carmella had humble beginnings with just two, the crew has quickly grown into a team of eight…

Stephanie’s focus is creating a culture of people who enjoy each others’ company, who have the flexibility to excel and determine their own schedules, and who do excellent work while continuing to learn and grow. We work hard at Carmella. Winning is one of our USP’s and we do it every day for our clients. Day in and day out, we innovate, we create, and we look for ways to disrupt the old way of doing things in favour of success. 

Social media and digital marketing are ever-evolving, and in an agency eat agency world, Carmella must continually evolve and grow to accommodate the changes in the digital landscape. A rising tide floats all boats. Carmella is an award-winning, full-service marketing agency and we got here one step, one caring person, and one helpful hand at a time. “I give all the credit to my staff, to those who believed in me, and to those of you who gave Carmella a chance,” says Stephanie. 

The future of Carmella is a sustainable, innovative, forward-thinking agency of keeners who want to push boundaries and win awards for our clients. Doesn’t that sound like a team you want on your side?

We think so. 


It was really fun getting to know the team during the project. They were all helpful in answering my questions and made me feel at ease. The design ended up being twice as good as I could've envisioned!

Jeff Gemmell

Stephanie is amazing to work with. She puts 110% into everything she does and her energy, dedication, and passion elevate the people around her.

Lynne Risk

I'm wondering why I never contacted these guys sooner! Seriously, they all have commendable talent in their respective fields and knocked my concept out of the ballpark. Thanks for an amazing experience!

Mark Levin