HELLO.

Carmella Marketing is an award-winning, nationally certified woman-led marketing agency with a high-energy culture of creativity. Our strategies are results-driven; our approach to digital marketing is always evolving with the market and consistently provides our clients with the best results and an impressive ROI. Dreams don’t come true without hard work and determination, so let’s get to work! 

STEPHANIE O'BRIEN

President

Entrepreneurial at heart, Stephanie always looks for opportunities to collaborate and elevate the status quo. A former National Coach of the Year, she endeavours to listen, understand, and help her clients excel in their own wheelhouses by helping them to produce their own branded storytelling.  She tackles content marketing and everything in the digital space, with a focus on social media marketing.

Carmella Marketing Points of Culture

MAD SKILLS

SOCIAL MEDIA STRATEGIES 90%
BUSINESS DEVELOPMENT 80%
EVENT MANAGEMENT 100%
WEB DESIGN 90%
SEARCH ENGINE OPTIMIZATION 85%

THE CARMELLA CREW

ALISON MCPHAIL

General Manager

Alison, also known as “Alie” is the Carmella Crew’s fearless leader. Alie grew up in a small town in Ontario and attended the University of Ottawa. She has lived in the Bow Valley for 8 years. Her love for travel and adventure took her around the world before she settled in beautiful Canmore. Alie is happiest when she’s outdoors exploring the mountains, hiking or doing yoga! Alie lives in Canmore with her partner and their two fur babies, Zulu and Rizza.

Jackie LaRouche Carmella Marketing

JACKIE LAROUCHE

Marketing Manager

Jackie is an adventurous small-town girl from Granton, Ontario. Another Ontarian convinced that the mountain life is the one for her, Jackie now calls Canmore home where she lives with her partner and their two fur-babies. Jackie initially began her post secondary education in Psychology; but quickly realized her passion for photography and visual arts would be put to better use in Marketing.  Jackie loves taking advantage of nature’s playground and enjoys mountain biking, hiking, trail running, and competing in free-ride snowboarding. 

HAYLEY MOORE

Creative Lead Designer

Hayley is an adventurous spirit! After graduating from Ryerson’s School of Interior Design, she took off to see the world! What was going to be a year in Europe, quickly snowballed into four years around the world! Continuing on her adventures, Hayley decided to move to the Bow Valley. With her love for skiing and snowboarding, the valley took hold and she decided to stay! Hayley brings her artistic values and adventures spirit to the social media world and is always excited for that the future holds.

Cassie Hawrysh Carmella Marketing

CASSIE HAWRYSH

Business Development

Never one to back down from a challenge, Cassie is no stranger to fast-paced changes and inspiring success. With a degree in Journalism, a diverse CV, and a background in high-performance, Olympic-level sport, the skill set she brings to the Carmella Crew is multifaceted. Although she asserts her undying love for her Prairie roots, the Rocky Mountains captured a special place in her heart. Cassie is stoked to build connections, foster relationships, and elevate our mountain town clients and communities to new heights.

KIARA BOEREBOOM

Social Media Coordinator

Kiara grew up in a small town in Ontario, where cows and tractors roamed the fields. Loving the small-town life, she attended college not too far from home at Conestoga College for Marketing and Business Administration in 2018. During her time at school, she started a marketing business to assist small businesses in her community struggling due to COVID-19. She thought she would remain in that small town forever, but there was a calling she had to follow: moving across the country with her partner, away from all that she knew, to a little town in the mountains called Canmore, located in Alberta. As a result, she packed her bags, drove across the country, and now calls Bow Valley home. Now, when she is not busy at work, she spends her time exploring the Canadian Rockies. 

Calder Pennie Content Marketing

CALDER PENNIE

Content Marketing

Calder has been skiing nearly as long as he has been able to walk. His love of skiing brought him to the Canadian Rockies for the first time in 2006 where he instantly fell in love with the rugged terrain and laid-back lifestyle. After receiving a degree in Film Studies from Carleton University he headed west, bouncing around the Bow Valley before settling in Canmore. His passion for language and literature is matched only by his never-ending fascination with the natural world.  When he is not writing or filming he can be found on the side of a mountain hurtling through the trees in search of fresh powder and untouched terrain.

Stephanie Attard Carmella Marketing

STEPHANIE ATTARD

Junior Designer

Stephanie is just another Aussie who loves the mountain life here in the Rockies. After finishing high school, she began studying Visual Communications, but decided her passion was interior design. After graduating, she worked in the industry in Sydney for a few years, before selling just about everything she owned and travelling to North America with her partner. Once she caught the travel bug, she couldn’t return to city life back in Australia and moved to New Zealand and then Japan, chasing adventure (and snow). During this time, she developed a passion for illustration and graphic design, and began building her skills (just for fun). The dream to return to Canada came true in January of 2021 and she’s hoping that this time, she’ll be here to stay! 

Sylvie Castonguay Carmella Marketing

SYLVIE CASTONGUAY

Administration

Sylvie was born and raised in Ottawa, ON and now lives across the river in Aylmer, QC with her partner and two fur babies. While her quiet hometown has a special place in her heart – she has a passion for travel that borders on obsession and is always game for any adventure. She has ventured to every continent, if we exclude Antarctica (although it is on the list!) and is closing in on visiting her 50th country. When she is not jet-setting, she finds solace in hot yoga, finding the best restaurants, hanging out with her new puppy River, caring for her large collection of house plants, and has recently gotten back into downhill skiing. While working at Carmella remotely, and loving the work and the team, she has recently made a big career change and is now working on getting her Masters in Counselling Psychology to become a Psychotherapist. 

The Carmella Story

Carmella’s origin story didn’t begin with Carmella or with a vision of a business or a greater mission to change social media marketing as it’s known today. 

Carmella Marketing began as a ‘nameless company’, 1354823 Alberta LTD…

The name was founded with the birth of Stephanie’s two daughters, Carmen and Bella. In the first year Carmella had four clients, and Stephanie built the business model with Bella (her second daughter) in her lap at the same time as her laptop. It dawned on Stephanie that the name for the budding business should be something memorable. Something which holds a lot of meaning. Thus the name Carmella.

Stephanie’s good friend, Lynne Risk owner of Risk Creative said: “I have an idea for the Carmella logo”, and so the Carmella Marketing logo was born. The logo uses lots of colours to help us stand out, to signify our diversity and many accolades, and it also features mountains because we are in the heart of the Canadian Rockies; but only two mountains for two sisters; Carmen and Bella.

Our new animated logo shows the mountains growing from the earth. That signifies that our company has grown and is becoming the future version of itself. It’s still outdoorsy and so are our clients. Our website was built in 2016 by Lynne Risk and still stands strong today… with a few tweaks!

Though Carmella Marketing had humble beginnings with just two, the crew has quickly grown into a team of eight…

Stephanie’s focus is creating a culture of people who enjoy each others’ company, who have the flexibility to excel and determine their own schedules, and who do excellent work while continuing to learn and grow. We work hard at Carmella. Winning is one of our USP’s and we do it every day for our clients. Day in and day out, we innovate, we create, and we look for ways to disrupt the old way of doing things in favour of success. 

Social media and digital marketing are ever-evolving, and in an agency eat agency world, Carmella must continually evolve and grow to accommodate the changes in the digital landscape. A rising tide floats all boats. Carmella is an award-winning, full-service marketing agency and we got here one step, one caring person, and one helpful hand at a time. “I give all the credit to my staff, to those who believed in me, and to those of you who gave Carmella a chance,” says Stephanie. 

The future of Carmella Marketing is a sustainable, innovative, forward-thinking agency of keeners who want to push boundaries and win awards for our clients. Doesn’t that sound like a team you want on your side?

We think so. 

I'm wondering why I never contacted these guys sooner! Seriously, they all have commendable talent in their respective fields and knocked my concept out of the ballpark. Thanks for the amazing experience!!

Mark Levin