Dedicated. Creative Thinkers. Professionals. Keeners.

We get to know your business from the first handshake through to every comment, like, share and retweet. As entrepreneurs ourselves, we know how to meet clients’ needs in the digital space. Let us tell your story through social media.

The Carmella Team
Stephanie O’Brien: President & Founder, Business Developer
Jamie Martin: Social Media Reporter and Admin
Mariana Angeli: Graphic Designer, Creative Guru

We have partnered with Kayak Online Marketing to offer a wider scope of services. Kayak is a leading Canadian provider of optimized lead capture websites and content marketing strategies.

We also play well with others and work with other agencies to deliver you the best results including: Switchback Creative, Risk Creative, & VM Creative Content.

Mad Skills

Social Media Strategies


Business Development


Event Management




Sports and Athletics Events

Stephanie Obrien

Stephanie O’Brien

Entrepreneurial at heart, Stephanie always looks for opportunities to collaborate and elevate the status quo. A former National Coach of the Year, she endeavours to listen, understand, and help her clients excel in their own wheelhouses by helping them to produce their own branded storytelling.  She tackles content marketing and everything in the digital space, with a focus on social media marketing.

Jamie Martin

Jamie Martin

Social Media Manager, Reporter & Creator and Admin Assistant 
Jamie, who grew up in Kitchener, Ontario and completed her degree in Nutrition at the University of Guelph, began with Carmella as an Intern from the Bow Valley College. The relationship was a great fit and she quickly became a full member of the CarmellaCrew. Her role as the “catcher of all things”, as Stephanie would say, is very diverse and makes for exciting days. She has a strong work ethic and an eager drive to learn the world of social media and marketing. She enjoys hiking, biking, snowboarding, paddle boarding, and traveling.

Julie-Anne Frayn

Content Creator
Julie-Anne has a background in the biological sciences and has been communicating science and non-science related topics to a variety of audiences for over 10 years. She also has experience using digital and non-digital platforms that include blogs, websites, PowerPoint presentations, newsletters, newspaper articles and social media. When she’s not at her computer working, she’s being a Mom, taking the dog for walks, and enjoying the fresh mountain air.


Lyuba Kirkova

Graphic Designer, Creative Guru
Lyuba is a talented communications designer, specializing in print and digital design solutions. She has over ten years of experience in advertising, publishing and marketing at organizations such as Where Canadian Rockies, The Banff Centre, JWN, Vision Creative, and g(squared). She’s worked for both public and private sector, from government to tourism to sports apparel and outdoor industries. Past clients include Town of Banff, Tourism Canmore, Banff Mountain Film Festival, YWCA of Banff and Travel Alberta. Lyuba has her Bachelor of Art and Design from University of Alberta. She loves all kinds of outdoor adventures – backountry skiing, mountain biking, kiteboarding, climbing… When she is not going up or down a mountain she loves to making jewellery and knitting.

rachel boekel

Rachel Boekel 

 Social Media and Content Creator
Rachel is a born and raised Canmore, AB girl with a deep-rooted love for the Canadian prairies, having lived 10 years in Brooks, Alberta. She has a Diploma in Photojournalism from the Western Academy of Photography and has interned in New York City at Magnum Photos. Rachel uses her documentary style of photography to create a visual story of her clients extraordinary ordinary. Rachel puts her journalism skills to work writing blogs and social media content. Rachel also has three young children who are often the focus of her storytelling and life’s adventurous path!

Jonathon Sturgeon

Problem Solver 
Jonathan was born and raised in Montreal as a french kid and has somehow turned into an English person living in Alberta. He’s co-founded many startups and enjoys every aspect of business, especially marketing! On his time off, he loves traveling and hanging out with his hot wife, Annick. Together they have two cats, Dingus and Zazzy. 

Jonathan will one day open up a BBQ restaurant and own a private island.


Phil Waddell 

Content and Social Media Manager 

Phil is originally from the UK, and has a Masters and MPhil degree in Web Science from the University of Southampton. After realising that he’d spent his whole life at school he took a year out to travel and work as a Ski Instructor and has since taught skiing in Japan, New Zealand and Canada. Convinced the mountain lifestyle is for him, he has settled in Canmore, Alberta.
Phil is interested in exploring how people engage and collaborate online with one another. He has provided content for online University courses and conducted research to discover the latest and most innovative “social tech”. When he’s not online, Phil can be found on ski hills, mountainsides, river banks and anywhere where there’s fitness and fun.

Becky Newson


Becky spent 10 years teaching high school English and Media after completing a BA Hons in Linguistics and a PGCE at the University of Leeds. Since then she has set up her own business and spent 6 months in Canmore learning to ski and climb in 2015. Currently she lives in Colorado, spending most of her time chasing after her daughters and playing in the mountains. Recently she has learned to crochet and is working on making weird shaped clothing to offend her family.


Jackie Folkard

Content and Social Media Manager 

Jackie is an adventurous small-town girl from Granton, Ontario. Jackie initially began her post secondary education in Psychology; but quickly realized her passion for photography and visual arts would be put to better use in Marketing, and transferred to Fanshawe College’s school of Business. After graduation, she decided Ontario wasn’t for her anymore and moved to the Bow Valley thanks to the persuasion of a close friend. Convinced that the mountain life is the one for her, Jackie now calls Canmore home, where she lives with her partner and their two fur-babies. Jackie loves taking advantage of nature’s playground and enjoys mountain biking, hiking, trail running, and competing in free-ride snowboarding. 

It was really fun getting to know the team during the project. They were all helpful in answering my questions and made me feel at ease. The design ended up being twice as good as I could've envisioned!

Jeff Gemmell

Stephanie is amazing to work with. She puts 110% into everything she does and her energy, dedication, and passion elevate the people around her.

Lynne Risk

I'm wondering why I never contacted these guys sooner! Seriously, they all have commendable talent in their respective fields and knocked my concept out of the ballpark. Thanks for an amazing experience!

Mark Levin