Fall is fast approaching and as coffees go from iced to hot once again, businesses around the world are preparing their fall marketing tactics. As we transition into the colder months of the year, we change out what worked in the summer to what will work best for the winter.
As with the rest of our lives, how we communicate also changes. Here at Carmella, we are always looking to see how we can optimize our strategy, including following the trends of the seasons. Here are some of the best tactics we’ve found to connect with our audience this fall!
Update Old Content
With the algorithms at work, marketers are constantly bombarded with the concept of quantity over quality. However, we would argue that isn’t always the best strategy. When you put out content, your content should provide value to your audience. As content ages, its value can decline due to the connection to yearly or monthly trends.
For example this post, relevant to you in 2020, will become decreasingly relevant in 2021, 2022, and onwards. This is a question that we ask every year, even every season, to evaluate what is working in the climate that we are in. Times change but the question doesn’t. Updating your content for your audience keeps them coming back to you as a reliable and relevant resource.
Use Conversational Marketing as one of Your Fall Marketing Tactics
Consumers have begun to move away from the traditional ‘contact us’ page that sends emails into the abyss, or having to pick up the phone to talk with a business. Increasingly, there has been a shift towards what is known as conversational marketing, a feedback-approach to marketing which applies the use of chatbots, live chat, and targeted messaging. It provides a medium that is comfortable and easy for communication between organization and individual, business and consumer.
Conversational marketing helps to develop your relationship with your audience, and create better leads by focusing on creating a conversation through ease of connection in a way that is beneficial to the user.
Apply AI Automation
Technology in digital marketing has significantly changed how we look at communications. When we talk about personalization, automation seems as far as across the world. How can you make things personable, while using a robot?
As counterintuitive as it seems, using automation will allow you to personalize your fall marketing tactics more than you ever could before. With the data that is collected, you can customize your content to be exactly what your audience is looking for.
Optimize for Voice Search
We all know that Search Engine Optimization is vital, specifically optimizing your content for voice search is the next step. With the increasing use of AI platforms such as Alexa and Siri, the way we search has begun to change. Instead of typing “marketing tactics 2020” into a search bar, we will now be looking at “Siri, what are the best marketing tactics in 2020?” As these AI devices look for answers to the questions we ask, it’s important that we understand how to create content that is optimized for them to find.
Leverage your Fall Marketing Tactics with a Responsive Website
More than ever, your online presence is vital to the survival of your business. Though not much is certain at the moment, what we can be sure of is two things:
– People are at home
– People are online
In order to engage with your audience, you have to be online. However, you want to make visiting your website an enjoyable experience, one that is comfortable and easy. It is estimated that around 2 billion people currently access the internet via only their smartphone, which equates to 51 percent of the global base of 3.9 mobile users. Your website is your home base. Therefore, having a website that is responsive to a variety of different devices is an important step to creating the best first impression to your audience.
We hope these tactics are helpful to you in your marketing journey this fall. If you have any more tactics that you find helpful, let us know in the comments below!