Carmella Consulting
Content & Social Media Manager

 

Position Title: Content & Social Media Manager

Location: Canmore, AB or Satelite position

Duration: Full-time

The Content & Social Media Manager at Carmella Consulting is a highly motivated, creative individual with experience and a passion for connecting with customers, brands, and influencers in the digital space. That passion comes through as he/she engages with customers and influencers on a daily basis, with the ultimate goal of turning fans into customers.

Carmella’s Content & Social Media Manager will create and manage content and administer and manage social media marketing and advertising for a wide variety of Carmella Clients.

These activities include, but are not limited to:

  • Deliberate planning and goal setting in the digital space
  • Daily social media management (including monitoring, listening and responding to users in a “social” way while cultivating leads and sales)
  • Content creation, management, and strategy (see below)
  • Development of brand awareness and online reputation
  • Basic SEO (search engine optimization) and generation of inbound traffic
  • Cultivation of leads and sales
  • Staying up-to-date with developments and generate new ideas to draw audience’s attention
He/she is also instrumental in managing Carmella’s clients’ content-related assets.

Content management duties include:

  • Administrate the creation and publishing of relevant, original, high-quality and on-brand content (images, video and written)
  • Create and maintain a regular publishing schedule
  • Implement content editorial calendars and schedules to manage content and plan specific, timely marketing campaigns
  • Write client blogs, articles, website content and media releases
  • Create and execute newsletter campaigns
  • Create and execute digital contesting and campaigns
  • Inject personality into writing and suss out the “voice” of different brands
  • Spot trends in media and ideally share content before it is seen everywhere
  • Engage with other brands in a way that is sincere and ideally gets them talking
  • Promote content through social advertising and other paid strategies
  • Develop content strategies and social media plans aligned with short-term and long-term marketing targets
  • Collaborate with marketing and design teams to plan and develop website content
  • Edit, proofread and improve other writers’ posts
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and user engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic

The ideal candidate must also:

  • Work effectively with little to no supervision
  • Have an excellent grasp of proper grammar
  • Consistently meet strict deadlines
  • Practice excellent time management
  • Remain organized and focused in a fast-paced environment
  • Juggle multiple projects, tasks, and shift priorities quickly
  • Be able to analyze what is working and isn’t and explain
  • Be extremely detail-orientated
  • Maintain a working knowledge of principles of SEO including keyword research and Google Analytics
  • Have experience with such tools as Hootsuite, Basecamp, WordPress, Canva and/or Photoshop
  • Be flexible: as in, schedule posts in advance but be checking  daily for comments or engagement, and be able to post within the hour –  especially if a sudden opportunity arises like breaking news or an exciting announcement/ event
  • Be willing and able to fuel the ongoing success and growth of Carmella Consulting by identifying new clients and providing internal company feedback to real business objectives
The Content & Social Media Manager should always be learning, as it’s a crucial component to their success. Social and digital marketing best practices shift constantly, so we provide the opportunity for training and/or attendance at applicable industry-specific webinars, workshops, and events.
Application Deadline: Open until the suitable candidate has been hired
To Apply: please email your cover letter and resume, as well as any samples of your work (if applicable) to stephanie@carmellaconsulting.com