Franchise owners of the Mid-south Sylvan Learning Centre in Calgary set the goal to open the first Canmore location of Sylvan in Spring of 2016. Partners Fiona and Tara needed marketing support for promoting the opening of this satellite location. Using the strength of the national Sylvan brand, while taking into account the unique characteristics of the Canmore community, we implemented a marketing strategy to build centre awareness and promote student enrolment. Traditional (printed) and modern (online) promotional tactics were implemented and currently remain in motion. As brand awareness and enrolment continues to grow, Sylvan Learning of Canmore positions itself to become a pillar of supplementary educational support in the community.