Canmore-based singer-songwriter, Marion Walsh, recently released her third full-length folk/Americana album. Marion was aware of the growing need to invest in e-marketing initiatives, including social media and content marketing but lacked the time and the expertise. We partnered with Marion to build and grow her personal brand across key social channels and introduced Marion to the blogsphere. Her local and international following continues to strengthen through the content and social strategies set in motion. Fans and fellow songwriters are taking note.