A modest ski resort that resides in South Okanagan since 1948, Baldy Mountain Resort has seen its fair share of challenges; ownership turnover, bankruptcy, marketing difficulties and much more. Now under fresh, experienced resort management, those currently involved are striving to turn BMR around to ensure its future. Carmella has been hired to lead the resort’s marketing initiatives to ensure a story of revitalization that will make the books. Through a variety of marketing tactics including aggressive social media implementation, e-newsletter campaigns, contesting and traditional marketing initiatives, Carmella’s experience and passion for modern marketing is a crucial ingredient in the current and future promotional success of Baldy.