Carmella Case Studies

Strong Bones: a New Branding Frontier

Building Stronger Brands

From Scratch to Standout

strong bones brand development

Intro

Background

Strong Bones / Health & Wellness Startup in a Niche Market

Strong Bones was more than a new business, it was a new category. From the ground up, Carmella helped shape the brand’s voice, visuals, and digital presence to reflect its bold mission: redefining bone health with science-backed tools and a whole-person approach to wellness.

The

Challenge

Strong Bones is a premier skeletal health centre in Calgary, Alberta, with a state-of-the-art facility equipped with the latest bioDensity™ devices to help improve bone density and overall musculoskeletal health. The brand targets health-conscious individuals seeking holistic solutions to support their bone strength and overall well-being. Strong Bones came to us needing a brand built from the ground up. They were looking for a clear, cohesive identity that would reflect their values and services while connecting with their ideal audience. A key priority was developing a website optimized for user experience (UX), education, and seamless bookings. The brand also needed to position itself as both informative/education, proactive and pioneering a new offering and service within the health and wellness industry.

Our

Approach

Carmella worked to create a custom brand identity and develop a website that accurately represented Strong Bones’ core values and their pioneering approach to holistic bone health.

Logo Design: We crafted a logo that symbolizes strength and vitality, using bold typography and an icon that incorporates elements suggestive of bones and health. The color scheme of greens and earthy tones was chosen to evoke health and nature (staying healthy to get outside and do the things you love to do).

Brand Identity Development: Building on the logo, we developed a cohesive brand identity that reflects Strong Bones’ values. This included defining brand colors, typography, and visual elements that convey reliability, health, and vitality.

Website Design and Development: Our team designed and developed a user-friendly website for Strong Bones. The website features a clean layout, intuitive navigation, and informative content about bone health benefits, product offerings, and lifestyle tips. It integrates seamlessly with the booking platform.

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Website
Functionality

The

Results

The new branding and website have had a significant impact on Strong Bones’ business. Key results include:

Clarified Brand Story: Visitors now immediately understand who Strong Bones is and what they offer.

Streamlined Customer Pathways: The integrated booking system and structured content help users find what they need quickly and make a booking



STRONG BONES TRIBE
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