Curling is often misunderstood, with many people perceiving it as a complex or even “boring” sport. The first challenge for Carmella Marketing was to dispel these misconceptions. We needed to simplify the sport’s rules, particularly the scoring system, and showcase its dynamic and strategic elements. Another challenge was the lack of awareness surrounding Curling Day in Canada itself, as many people didn’t realize the event existed or how it contributed to the curling community.

Our strategy focused on educating a wide audience, making curling more accessible and engaging for people who had not previously considered the sport as an enjoyable activity. Our goal was to foster a deeper appreciation for curling while encouraging individuals to get involved and celebrate the sport.