Let’s get to know each other better.
Here’s a bit about Carmella Marketing and what we believe in.


We Are

Carmella is a boutique marketing agency, based in Canmore, Alberta. We are a small team of mountain adventures and creative thinkers, that drive big results and value for our clients. Carmella aims to impact businesses in a way that we are directly tied to the economic growth of the community. Our vision isn't just to create better marketing and sales for our clients but to affect the sustainability and growth of the communities in which we work.

What makes

Us Climb Higher

Empowering Communities

We provide the For Impact (NFP) organizations with complimentary marketing education and marketing support so that their members can grow and reach more customers. We aim to educate the members of these organizations in a way that allows them to have more sales, customers and repeat business, and ultimately more profit at the end of the day.

Keeping Things Local

We stay true to our vision by hiring local, buying local, residing local, supporting local, and partnering with the local Chamber of Commerce, the Destination Marketing Organizations, and the membership groups that exist in these locations.

Our Points

of Culture

Carmella Marketing‘s Points of Culture is a set of core values that guide all of our decisions and operations. We believe that our culture is the foundation of our success and that it should be celebrated and nurtured. We strive to create an open, collaborative and innovative environment focused on our customers and employees. We prioritize communication, respect, trust and diversity throughout our organization. We believe in creating a positive, supportive and safe work environment where everyone can thrive and reach their full potential. Our Points of Culture are the foundation of our success, and we are committed to creating a culture that is dedicated to our customers, employees, and the community.

Meet the





Alison McPhail

General Manager

Jackie LaRouche

Marketing Manager

Hayley Moore

Creative Design Lead

Calder Pennie

Content Marketer

Alanna Day

Marketing Coordinator