When to Say No: Why Boundaries Are a Brand Asset
Saying yes can feel like progress. It fills the calendar, keeps the team moving, and gives the impression of momentum. But if everything gets a yes, your brand starts to lose focus.
Saying no, when done with purpose and care, can be one of the most powerful things a business does. It helps shape your brand identity, protect your team, and make space for the right opportunities.
At Carmella, we’ve learned that firm boundaries are a guide rather than a barrier.