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DigitalMarketing

Digital marketing is ever-evolving and never gets left behind – so it’s important to follow some of the more notable trends that can affect your business. And in this article, we will share with you 5 digital marketing trends 2022 will bring!

Convert Ecommerce Browsers Into Buyers

Within the past year, we’ve seen some major shifts in digital marketing, and it keeps becoming more and more popular.

That’s why many marketers and business owners are wondering what will happen now we are into a new year. What can you expect? – That is what were here to explore.

It’s true that no one is 100% certain which new technologies and strategies will emerge from day to day, there are several predictions for upcoming digital marketing trends that we can most likely expect:

Increase of AI in Digital Marketing

Nowadays, about 37% of businesses use Artificial Intelligence (AI) for a variety of tasks. AI has automated simple tasks such as monitoring website traffic or recommending keywords for search ranking optimization.  It also gives insight to what people will most likely be interested in, based on their search history, or previous purchases.

What’s more, according to Gartner, about 25% of marketers already use AI technologies as effective digital marketing tool, and this percentage will continue to rise through 2022. In fact, it’s a good idea to use AI with other digital marketing strategies if you want to rank higher in search engines.

This means that by 2023 it will become crucial to use AI in digital marketing if your goal is to stay competitive. 

Conversational Marketing Is Going to Explode

Conversational marketing is a form of digital marketing strategy that facilitates a personal, instant connection between marketers and customers. Nowadays, it’s more popular than ever.

There are two major reasons why this form of marketing is so effective: 

1) People prefer immediate communication with business, and will even be more likely to make a purchase from a brand. According to research by the software company, Kayako, 52% of customers will most likely become loyal to the brand,  if it offers support via live chat.  

2) Conversational digital marketing can help your business save a lot of money. In fact, Juniper Research discovered that chatbots can help save over 8 billion dollars/year!

More Use of Social Messaging Apps

Nowadays, over 3.6 billion people have and actively use social media, and that number is only increasing.

If you want to reach success in the digital marketing industry, using social media and messaging apps to help customers easily reach you, is a great idea.

What’s more, there are many benefits to this type of digital marketing strategy, for instance, you can engage more with your customers: send them information about the delivery and arrival dates of their orders, let them know about current sales, send coupons and, as a result, boost sales and connect with more customers.

First-Party Data Strategy

Live Stream Shopping

This is a pretty new, but a very effective digital marketing campaign, that is also becoming more and more popular, among people of all ages. The premise of this method is simple – selling the goods with the help of live streams, where you can showcase your product, and interact with the audience in real-time.

You can promote anything on such streams, but some of the categories that are the most in-demand are gadgets, clothes, decor items, and food.

Push Notifications

Push notifications are wonderful digital marketing tools, that are very useful for customers and helpful for businesses. For example, if you own something like the online casino Book of Ra – you can use push notifications to let people know about special offers, upcoming events and more.

But what’s especially great, is that, according to statistics, just one push notification can boost retention rates by 71%! When combined with personification – this dynamic duo of digital marketing techniques will surely bring amazing results.

So, naturally, we are certain that such a method will become among the most popular digital marketing trends in 2022 and beyond.

There you have it, some of the best, and most effective digital marketing trends to explore this year. So which of these do you find the most useful? Or perhaps you have some of your own digital marketing strategy ideas? If so, feel free to share them in the comments below; Carmella is always keen to hear your thoughts and feedback!

Christine is an inspiring writer from New York, who loves sharing her knowledge and helping others reach success! When she’s not immersed in the world of writing and literature, Christine loves to practice martial arts, calm her mind with yoga and spend her free time watching comedies or playing video games.