7 Inbound Marketing Strategies That Will Triple Your Revenue
Inbound marketing is the key to boosting your conversion rates and enhancing your business’s revenue streams.
3 minute read by guest blogger Kristie Wright
- Promoting Free Tools
- Publishing Interesting Guest Posts
- Posting Engaging Video Media
- Designing Email Courses
- Hosting Double Surveys
- Partnering with Influencers
- Hosting Informative Webinars
The heyday of inbound marketing is upon us. As the popularity of this trendy marketing technique continues to grow and outdated outbound techniques get left behind, more companies than ever before are eager to do whatever they can to give their conversion rates a boost.
Statistically, inbound marketing has the power to generate an average of 72% more leads than old-school outbound approaches. The basis of inbound marketing is a model of attracting, engaging, and convincing customers.
This simple three-step process is the key to tripling your revenues through effective modern inbound marketing. You’ll need to create a clear and concise inbound marketing strategy for your business if you want to achieve the results you wish to see.
That being said, these are the 7 best inbound marketing strategies to enhance your business’s growth.
1. Promoting Free Tools
Today’s marketplace is more competitive than ever before, and your business needs to stand out if it wants to succeed. Many companies have successfully improved their conversion rates by offering free tools that give potential customers valuable information or services without the usual price tag attached.
Giving away free tools and services can be intimidating for some business owners, who worry that customers won’t invest in their premium products if they have a no-cost version on offer. Thankfully, this is hardly ever the case.
Companies that offer free tools, like free trials and limited-time subscriptions, may lose a fraction of their potential customers each month who don’t wish to invest in their paid options. However, they are far more likely to retain more lucrative customers who are more than happy to pay for premium goods and services.
2. Publishing Interesting Guest Posts
Guest posting offers several benefits for businesses. It allows you to contact new audiences, keep existing customers engaged, and build back links towards your business’s blog and website pillar pages.
Guest posts form part of the first step of the inbound marketing process: attracting customers.
You can use them to entice your readers to check out your website—consequently engaging them—and perhaps even invest in your offerings by publishing value-packed guest posts that contain subtle mentions of your products or services. This cycle mirrors the inbound marketing approach of attracting, engaging, and convincing potential leads.
3. Posting Engaging Video Media
Video content is quickly taking over text-based content, and it isn’t hard to understand why. Videos allow viewers to process information faster while enjoying more entertaining media at the same time.
It also offers marketers a much higher ROI rate, as it allows businesses to ‘meet’ their customers in a virtual space and extensively explain their products, services, and offerings. It’s engaging, scalable, and perfectly in line with an omnichannel marketing approach.
You can use videos across multiple platforms and websites, allowing you to stretch your marketing budget and enjoy higher revenues as a result.
4. Designing Email Courses
Email courses are very similar to free tools in more ways than one. They give your potential clients a chance to test out your services for themselves in order to gauge whether they’ll be willing to buy a premium version. Plus, they give marketers a chance to build a solid email list and boost their lead numbers.
Many smart marketers will send their leads email-based courses once they have added themselves to their email lists. This immediately offers potential customers more value than they bargained for, which fosters brand loyalty and interest in your paid services.
If they’re impressed with the training, they can choose to invest in the real deal—and you could offer them a special discount or promotional offer to help seal the deal. You can build a free email course using intuitive email campaign creation software like Sendinblue.
5. Hosting Double Surveys
If your business already has its own blog, it’s likely well on its way to increasing its revenues and conversion rates. You can take this a step further by using backlinks to get your blogs and links seen by the right audience. This will also help you establish yourself as a sector leader and a reputable source of information and service to customers.
The double survey technique pairs two must-have content formats for businesses: experts’ opinions and original research.
You can harness its power by first finding a topic that doesn’t have much original research available on the web, and then designing a detailed survey. Once you’ve convinced a few hundred people to take this survey, you can approach industry experts and collate a list of quotes to include in your article.
This pairing of original research and expert opinions is just what you need to introduce some great backlinks to your website. This will help you rank your target keywords and give your overall SEO strategy a significant boost. It’s recommended that you add infographics to your articles to give them even better chances of bringing in backlinks. You can create your own double surveys using a free service like Jotform to enhance your reputation as a leader within your industry.
6. Partnering with Influencers
Social media marketing and influencer culture have grown alongside one another to become one of the most effective forms of marketing available today.
Partnering with influencers is a fantastic way to attract new customers and engage with them meaningfully on a digital platform without seeming pushy or desperate for business. Not only that, it allows you to save on your marketing budget, as you’ll need to spend less on PPC advertisements.
The brilliance of influencer marketing lies in the fact that your audience is already eager to learn more about popular influencers’ lives. You can use this fact to your advantage to drive your own engagement rates, boost your sales, and enhance your brand’s popularity.
7. Hosting Informative Webinars
Looking for an effective way to convert your prospects into leads?
Look no further than webinars, especially if your business sells software or other products to a niche audience. These online seminars are full of valuable information for your customers, and you can easily create them using automated webinar software.
You can team up with your affiliates to host webinars that inspire your viewers to come up with a plan of action after watching them. These webinars should include your product too, of course. The more affiliates you’re able to partner with to create captivating seminars, the better your bottom lines will fare!
Inbound Marketing in a Nutshell
Inbound marketing is one of the newest players on the marketing block, and it’s creating major waves among modern businesses for all the right reasons. Its benefits include:
Superior affordability when compared to outbound marketing channels
The ability to bring in more leads for your business
The ability to convert those leads into sales, thus improving your revenue streams.
Some of the world’s most effective marketing teams are adopting inbound marketing strategies to give their businesses the edge they need to remain competitive in an increasingly diverse marketplace. Yours can’t afford to miss out.
About the Author:
Kristie Wright is an experienced freelance writer who covers topics on logistics, finance and management, mostly catering to small businesses and sole proprietors. When she’s not typing away at her keyboard, Kristie enjoys roasting her own coffee and is an avid tabletop gamer.