Chatbots are all the rage in digital marketing, and we keep seeing more and more businesses implementing chat bots into their social channels and websites. In today’s blog, we’ll round up the top five benefits for using a chatbot for your business:
- Deliver 24×7 Customer Support
- Better Lead Generation And Nurturing
- Automation of Repetitive Tasks
- Reduction of Human Error
- Gather more Social Leads with a Facebook Chatbot
So, what is a chatbot?
A chatbot is a computer program that automates selected tasks by chatting with a user through a conversational interface. Beyond managing simple, repetitive requests, your chat bot can have built-in logic that can help you acquire quality leads and pass them directly to a salesperson in live chat, to close the deal. Offering chat solutions in various platforms, means you offer increased opportunities to connect with your brand. 69% of consumers prefer to use chatbots because they deliver quick answers to simple questions. Leveraging chatbots and AI on social media platforms as well as your website can have great benefits, including gaining you more ROI.
Do you have a simple task or a common inquiry you get asked repeatedly on your website? If the answer is yes, then you need a chatbot for your business. An easy to create, easy to install chatbot could save you valuable time and money by helping you with a repetitive, time-draining task (we call these the $1 tasks)!
Beyond managing simple, repetitive requests, you can also build in logic that can help you acquire quality leads and pass them directly to a salesperson in live chat and close the deal.
Deliver 24×7 Customer Support
Chatbots can engage with customers 24×7 and improve customer experience. They can direct customers to answers that will genuinely help them which leads to support and increased customer satisfaction. 56% of customers prefer to message rather than call customer service. Here are simple recommendations chatbots can help with:
- Giving quick answers to questions
- Giving a resolution to a complaint or problem
- Reducing cart abandonment by offering to help with the checkout process or give a discount code
Given current trends, there will be only more customers in the future that require support. So chatbots seem to be a reasonable solution for brands that wish to scale their customer service without much of a cost increase.
Better Lead Generation and Nurturing
Next up in the digital marketing hot seat is content marketing, which entails all of the creation and promotion of content assets that help us build your brand awareness, traffic growth, lead generation, and customer acquisition. In 2021 we have set our sights on the content king of marketing with video packages for our clients. Why video? Video marketing is up 38% and 72% of consumers say they prefer video over text based content.
As we evolve and become more adept users of electronic media and the internet, we digest information at a more rapid pace then ever before. As marketers, we have a mere 7 seconds to capture our audience’s attention before they move onto the next piece of content. You’ll notice that intros are long-gone and more and more videos are jumping right into the main point of the content, a method which tries to keep the users attention for longer. Just like your website, with content marketing we are ensuring we optimize the content for growing and popular topics as well as competitive keywords. With the onslaught of platforms such as TikTok and IG Reels, it’s no wonder the future of content marketing is video!
From Facebook to TikTok, Pinterest and more, it’s no secret that there are a lot of social media platforms out there, and they only seem to be growing. Without an end in sight and a plethora of platforms to choose from, how does one know which platform will work best for their company? It’s simple, really; some platforms are purely pay to play while others function like a search engine. When it comes right down to it, once you know where your ideal customers are spending the majority of their time, that is where you should be, too. That being said, each platform has its own specific use.
Automation of Repetitive Tasks
Chatbots save your business time and money by providing the first level of support that filters a customer’s request. Chatbots automate information-based inquiries so that businesses can spend more time on crucial issues that need human support. They make it easy for customers to make a purchase or book an appointment without waiting for human assistance. In 2019, businesses report that they were able to reduce their calls and emails by 70% from using a bot.
Reduce Human Error with a Chatbot for Your Business
It’s a universal fact that human errors are inevitable. Manual work has a risk of errors that can eventually create big problems. Mistakes might happen while collecting customer information or sharing product pricing information. Chatbots are the best way to deliver error-free service and avoid complications. As chatbots are programmed with all the information there is no chance of errors.
Gather More Social Leads with a Facebook Chatbot
Facebook’s chatbot platform through Messenger is another crucial piece of technology to utilize (and if your business isn’t already on Facebook, you’re seriously missing out!) With more than 1.2 billion active monthly users on Facebook Messenger, businesses who are on Facebook can immediately see the value of adding a chatbot to its Messenger presence.
Facebook Messenger bots can currently:
- Acquire new users and followers
- Promote products or services
- Learn about your audience: its robust functionalities allow you to use it as a “mini CRM” to study and keep track of your audience
- Send Messenger greetings and call to actions to prompt users to “Get Started”
Most people nowadays seem glued to their phones and cruising social media every chance they get. In fact, more than 2 billion people are using Facebook and spend a daily average of 135 minutes on social media. User engagement is changing; as digital marketers, we are always looking for new trends and analytics to back up our methods. There are millions of eyes on Facebook every single day, and that is why we create a comprehensive advertising strategy and focus your Facebook ads on exactly the right audience for your business to maximize ROI.
Offering chat solutions in various platforms, especially in Facebook where customers are often comfortable, means you offer increased opportunities to connect with your brand. 69% of consumers prefer to use chatbots because they deliver quick answers to simple questions. Leveraging chatbots and AI on social media platforms as well as your website can have great benefits, including gaining you more ROI. If there was one thing you could keep an eye on with regards to the future of digital marketing, it would be chatbots and artificial intelligence!
There are more chatbot benefits and advantages than disadvantages. Chatbots for business are being used throughout the digital space for customer service, sales, marketing and engagement. If you’re prepared to pour money, time and love into developing one, your customers will appreciate you for it.