Pinterest for Business Strategy: Increase Website Clicks and Leads For Your Business

Pinterest for Business

Have you been hearing people talk about Pinterest for business and are wondering if it’s a trend that you should be hopping on?

Pinterest is an escape for people to explore and find inspiration for their hobbies and interests. Some people head to Pinterest for mindless browsing, but most do so with the intent of making purchases or searching for advice from industry experts that they might just put you to work for them. Over 367 million people use Pinterest every month!

So, what can Pinterest do for your business? It gains you virtually free website traffic and awareness for your business, products, or service. Therefore, as a business owner, you should without a doubt be using Pinterest to your benefit!  

Creating pins that link to your website and blogs will not only bring you potential sales or leads, but they can also bring you organic website growth. However, there is a method for creating Pins and a strategy that you have to implement before you’ll see your Pins converting to website clicks and leads. We are going to break it down into three simple yet crucial steps for you to utilize and help you to see almost immediate success on Pinterest.

Carmella Pinterest Dashboard

Consistency 

The most important part of your Pinterest for business strategy is consistency and that is where most users and businesses seem to fall behind. Consistent posting helps your Pinterest SEO because the algorithm sees that you are an active and relevant user which gathers you more longtail, organic SEO. Constant pinning will grow your following and will keep your current followers engaged. 

You should try to sign in to Pinterest every day of the week, whether you’re pinning other user’s posts or linking your latest blog. In addition, it is important that your feed is balanced between your own material and other users’ Pins that are relevant to your business because this will help with your search ranking within Pinterest. If you save similar third-party pins to your Pinterest boards at the same time as you upload your own Pins this will help the Pinterest algorithm understand where your pins belong and why. To learn more about how to best optimize your pins check out this blog.

You might be able to guess which order these Pins ranked in terms of views and website clicks without even reading this… but here we go. 

The pin that received the least amount of views is the first one. The incorporation of the image and the amount of text made for far too busy of an image. The pin that received the second least is the second one and we believe that is because of the lite shade of blue being hard to read. The pin that performed the best was the third pin and we believe that is because the imagery is simple and the text is straightforward but also leaves the user wanting more. 

If this blog hasn’t convinced you to set-up a Pinterest account for your business then we don’t know what will! It might just be what your marketing strategy has been missing. Also, with the millions of users on Pinterest each day there is an extremely good chance that you will reach your target audience and find your niche. 

Let us know if Pinterest works for you or get in touch with us today to let our experts do your marketing, so you can focus on your business! 

Colour 

You might not think that the colours used in your pins matters, but with users rapidly scrolling through the app your pin needs to catch their eye. Studies have shown that images that are dark and lacking colour receive very few click throughs. While bright and cheery images do much better. Also pink, red, and orange tones do two times better than blue, purple, and grey tones. With Pinterest users being majority women between the ages of 25-54 you should always consider the Pinterest audience before creating a pin (Pinterest).

Style 

The style of your pin is another important aspect of your Pinterest strategy and there are many different aspects of style to consider. Firstly, if your pin includes an image make sure that it is a high-quality and high-resolution image because no one is going to click on your pin if the image is blurry. Secondly, when choosing a text stay away from handwriting and any other fonts that are hard to read at first glance. Lastly, always include text but never too much. Short and to-the-point text is much better than giving away your whole article right on the pin. In addition, the chances of someone reading all of that are slim and it is best to give users a reason to click through.

The final Pinterest for business strategy you should implement if you are hoping that Pinterest will gain you organic SEO growth for your website by linking blogs and website pages is to create 5 – 10 pins for the same blog to experiment with which colours and styles are doing the best! This will help you get the most exposure for your blog as well as target different audiences based on the different graphics and designs that you create. Here’s another helpful blog to help you understand the importance of this process! 

We are going to show you a few of the Pins we created for our last blog and reveal which ones did the best!!

 

You might be able to guess which order these Pins ranked in terms of views and website clicks without even reading this… but here we go. 

The pin that received the least amount of views is the first one. The incorporation of the image and the amount of text made for far too busy of an image. The pin that received the second least is the second one and we believe that is because of the lite shade of blue being hard to read. The pin that performed the best was the third pin and we believe that is because the imagery is simple and the text is straightforward but also leaves the user wanting more. 

If this blog hasn’t convinced you to set-up a Pinterest account for your business then we don’t know what will! It might just be what your marketing strategy has been missing. Also, with the millions of users on Pinterest each day there is an extremely good chance that you will reach your target audience and find your niche. 

Let us know if our Pinterest for business strategy works for you or get in touch with us today to let our experts do your marketing, so you can focus on your business! 

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