Make sense of this complicated relationship.
What even is SEO?
Search Engine Optimization: is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
In this month’s social media clinics we will help your business improve your search engine rankings by better understanding the relationship between social media and SEO. You may have noticed we have labelled the 2 sessions ‘104’ and ‘204’. 104 is an introduction to SEO and social media, presented by yours truly, Stephanie O’Brien. The 204 is a 90 minute presentation is for those business owners who have a solid knowledge of social media and want to know how to put it to work for them. Guest speaker Randy Milanovic, will be sharing his expertise on the SEO world. Just remember that this is a longer session than normal, when you go and add it to your calendar.
204 Guest speaker:
Randy Milanovic, Kayak Online Marketing
Author of Disruption: How Successful People Use Social Media for Business
About Randy Milanovic:
Having grown up on the lakes in the back woods of British Columbia, you could say that I’m just as comfy in the cockpit of a kayak as I am at the helm of our globally-recognized firm, KAYAK Online Marketing. When I’m not doing either, you might find me hiking the Canadian Rockies, exploring the alleyways of Taipei or Istanbul, or solving complex customer buying processes for our clients through their websites. In 2014, the Financial Post Magazine featured me in a 2-page spread titled Keep running. I hope you check it out.
Findability: Why Search Engine Optimization is Dying + 21 New Rules of Content Marketing is a quick and meaningful read for those responsible for content creation/direction in small to medium businesses or the marketing departments of larger organizations. Currently available in 13 countries and 10 languages for the Kindle Reader, and as an audiobook and print on demand paperback in English.
Building a Better Business Website: 10 Crucial Strategies for Turning Your Online Presence Into Something Your Company Can Actually Use is an easy to read book that will provide an overview of the important aspects of a successful attraction-based marketing website. This book is currently available in 13 countries and 10 languages for the Kindle Reader and in paperback in English.
Co-author of Disruption: How Successful People Use Social Media for Business, which is currently available on Kindle Reader, this book is loaded with real life insights into how and why to use social media to build business from a number of successful men and women who use it everyday.
104: Social Media is the new SEO
Tuesday, December 5th, 2017
11:30 AM – 1:00 PM
204: Social Media and SEO for Business: Make Sense of the Complicated Relationship
Tuesday, December 12th, 2017
11:30 AM – 1:00 PM
*There are only 12 spots available per class
**Lunch is included, please note any dietary restrictions.