Investing in a content strategy and sharing content on a regular basis can help achieve key business objectives like increasing website traffic, building brand awareness and lead generation.Every time a new page is published on a website (e.g. a blog post), it results in one more opportunity for your website to show up in search engine results and essentially drive more traffic to your website. Plus, every blog published helps a brand get discovered on social media – people can then share your new content across their social channels, which helps to expose your brand in front of a new audience you may not yet know.
But sharing content just to share will not necessarily result in accomplishing your business objectives. Today’s online space is flooded with free content that simply makes an already noisy space noisier. Therefore, it is critical to create and share content that is relevant, valuable and educational to your audience to establish trust, authority and to keep your audience coming back. Plus, once you’ve captivated potential customers to your website, you then have the opportunity to convert them into leads and even buyers.
The content strategy and social media plan aligns all components of the marketing mix into a compelling, strategic, business orientated plan. Aligning your business goals with your social media efforts will help determine return on investment.
Why Invest in a Social Media Plan?
Investing in a content strategy and sharing content on a regular basis can help achieve key business objectives like increasing website traffic, building brand awareness and lead generation.The goals of a content marketing strategy are summarized as follows:
1. Brand Awareness
2. Attracts New Prospects
3. Consistency & Quality
Social Media Marketing Plan
We craft marketing plans that encompass every detail of your business, audience, persona, objectives and unique marketing mix. Our unique strategic blueprint will highlight your competitive advantage. The focus of your strategy should ensure that your products and services meet customer needs and develop long-term and profitable relationships with those customers. To achieve this, you will need to create a flexible strategy that can respond to
changes in customer perceptions and demand. An effective marketing plan must set clear objectives that will help you towards your longer-term strategic goals. Where your marketing strategy includes targeting a particular
customer segment, for example, your marketing plan should have specific, measurable objectives for helping you achieve this goal, such as increasing sales by a target percentage.
We can help you move clients from the social media stream to the sales funnel and through analytics, track the lead from the first touch to revenue generated. You will not only receive a marketing plan but also an editorial calendar, a content management system, and the training needed to become your own social media maverick.