LinkedIn Superusers

By March 18, 2016Marketing, Social Media

Does your LinkedIn profile need updating but you’re too busy to do it yourself? Want to make your LinkedIn profile standout? Tailor your LinkedIn profile to drive sales, or find new employment?

A recent study found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate (2.74%) of the top social networks, almost 3 times higher than both Twitter (0.69%) and Facebook (0.77%).

Personal Profile Management

Savvy LinkedIn members understand they have access to the world’s largest database of affluent business professionals. LinkedIn is a search engine just like Google, giving you access to millions of business decision-makers in seconds.

Let us update your profile for you. Through close collaboration, we draw out the important components of your history and help you craft an engaging story which will draw people to your LinkedIn story.

Company Profile Management

A Company Page helps others learn more about your business, brand, products and services, and job opportunities. Our research indicates that members are nearly 50% more likely to purchase from a company they engage with on LinkedIn.1 Further, nearly 80% of LinkedIn members want to connect with the companies in their lives. By tailoring your conversations with members according to their professional interests, you’ll improve the image of your brand and fuel purchase intent for your products and services.

Companies have unique aspects of their business with their own message to share, and a unique audience to share with. Showcase Pages allow you to extend your Company Page presence by creating a dedicated child page for those aspects of your business. Interested members can then follow your Showcase Page as they follow any Company Page.

Showcase Pages

Showcase Pages are designed for building long-term relationships with members who want to follow specific aspects of your business, and not for short-term marketing campaigns. It makes sense to create a Showcase Page when you want to establish a dedicated page to represent a brand, business unit, or company initiative. Before creating a Showcase Page, ensure that you have a plan for maintaining an active presence.

Using our in-house content creation humachine to craft meaningful stories that reflect your superpowers and ultimately tell the story of ‘you’ to the LinkedIn Business world. Our success rate with corporations and corporate clients is growing every day.

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